Services
Marketing consultancy and advisory
Every engagement is shaped around where your business is today and where it needs to be. Choose a single service or combine them into an ongoing fractional CMO role.
01 · Ongoing leadership
Fractional CMO
Glyn joins your leadership team as your part-time Chief Marketing Officer, owning marketing strategy, budget and performance and reporting to the CEO and board, for a fraction of the cost of a full-time hire.
Ideal for: Scale-ups and SMEs with £5m–£20m revenue that need senior leadership but not a full-time CMO yet.
What’s included
- Marketing strategy, annual plan and budget ownership
- A seat on the leadership team and board-level reporting
- Leadership and coaching of your in-house marketing team
- Agency and supplier selection, briefing and management
- KPI framework and marketing performance dashboards
What you get
- Clear direction and priorities everyone understands
- Marketing that is accountable to revenue
- A stronger team and a function ready to scale
02 · Direction
Marketing strategy & planning
A rigorous, commercially grounded marketing strategy that links business goals to the audiences, channels and investment needed to hit them, with a plan your team can execute from Monday.
Ideal for: Businesses resetting direction, entering a new financial year or preparing for investment.
What’s included
- Market, customer and competitor analysis
- Segmentation and ideal customer profile (ICP) definition
- 12-month marketing plan with quarterly milestones
- Budget allocation and channel mix modelling
- Marketing audit of current activity, tools and team
What you get
- A strategy the board can sign off
- Budget focused where it drives return
- Measurable targets for every channel
03 · Launch
Go-to-market & product launch
Getting new products, propositions or markets right first time. Glyn builds the go-to-market strategy and leads launch execution across marketing, sales and product.
Ideal for: Technology companies launching new products, entering new territories or moving upmarket.
What’s included
- Proposition development and value messaging
- Pricing and packaging input
- Route-to-market and channel strategy
- Launch plan, campaign and content roadmap
- Sales enablement: pitch decks, battlecards and training
What you get
- Faster time to first revenue
- Sales and marketing aligned on one story
- Launch metrics tracked from day one
04 · Differentiation
Brand & positioning
In crowded technology and B2B markets, sounding different matters as much as being different. Glyn defines a positioning that wins attention and a brand narrative that carries through every touchpoint.
Ideal for: Businesses that have evolved beyond their original brand, or after a merger or acquisition.
What’s included
- Positioning strategy and competitive differentiation
- Brand narrative and messaging hierarchy
- Tone of voice and messaging guidelines
- Brand refresh or rebrand leadership with creative partners
- Website and key asset briefs
What you get
- A clear reason for customers to choose you
- Consistent messaging across teams
- Higher-quality enquiries and stronger pricing power
05 · Pipeline
Demand generation & revenue marketing
Building a predictable engine for pipeline and revenue. Glyn designs and optimises integrated demand programmes that sales teams trust and finance teams can measure.
Ideal for: B2B and SaaS businesses with growth targets that current marketing is not delivering against.
What’s included
- Demand generation and account-based marketing (ABM) strategy
- Funnel design, lead scoring and sales handover
- Paid, organic, content and event programme planning
- Martech and CRM review (HubSpot, Salesforce and others)
- Attribution, reporting and pipeline forecasting
What you get
- More qualified pipeline, more predictably
- Lower cost per opportunity
- Shared revenue targets across sales and marketing
06 · Capability
Team, agency & capability building
The right structure, people and partners, so marketing performance lasts beyond any engagement. Glyn builds the team and, when the time is right, helps hire your permanent marketing leader.
Ideal for: Growing teams, new marketing functions, or businesses recruiting their first senior marketer.
What’s included
- Marketing organisation design and role definition
- Recruitment support for key and senior hires
- Agency review, pitch management and onboarding
- Processes, rituals and planning cadence
- Mentoring and upskilling of marketing managers
What you get
- A team structured for your next stage of growth
- Partners who deliver against clear briefs
- A smooth handover to a permanent leader
Ways to work together
Flexible engagement, senior expertise
Fees depend on the engagement model and time commitment. Every proposal is tailored after an introductory conversation.
Fractional CMO
Typically 1–3 days per week, ongoing
Glyn as a part-time member of your leadership team, accountable for the marketing function and its results.
- Strategy, budget and team leadership
- Monthly board and leadership reporting
- Flex days up or down as needs change
Strategic advisory
Monthly sessions, retained
Senior counsel for CEOs, founders, boards and investors who need an experienced marketing voice without full leadership.
- Regular advisory sessions with your CEO or team
- Board, investor and due-diligence support
- On-call guidance between sessions
Defined project
Fixed scope, typically 6–12 weeks
A focused piece of work with a clear output, from a marketing strategy or audit to a launch or rebrand.
- Agreed scope, timeline and fee
- Senior delivery from start to finish
- Option to continue as fractional CMO
Approach
How Glyn works with you
01
Diagnose
Weeks 1–2
Stakeholder interviews, customer insight, a review of data, channels, team and spend. An honest view of what is working and what is not.
02
Plan
Weeks 3–4
A focused strategy and 90-day plan with clear priorities, budgets and KPIs, agreed with the leadership team.
03
Lead
Ongoing
Glyn leads delivery: directing the team and agencies, running the cadence and reporting progress to the board.
04
Embed
Handover
Process, people and playbooks in place so momentum continues, including hiring and onboarding your permanent leader when needed.
Next step
Ready for senior marketing leadership?
Book a no-obligation introductory call. Tell Glyn where the business is today and where it needs to be, and you’ll get an honest view of whether a fractional CMO is the right fit.
Or email Glyn directly